Is Amazon Business worth it? Let's find the answer to this question in a story. Vivan Futehally was the founder of Pure Bot, a business that created value for people ranging from tribal Adivasis of Alibaug to the end consumers present in metropolitan cities. They used to produce pure bread, good-quality condiments, jams, and forest honey for high-end users looking for superior-quality consumables. He thought of building a business that combined the forces of nature and modern technology to create an economically sustainable livelihood for local tribal communities.
But it was not as rosy as it seemed; there were many thorns and roadblocks on the way. Pure Bot faced the challenge of a supply chain as it was far away from the cities. Also, during their planting season, they needed materials like seeding trays and Coco Peat, which were difficult to source due to the proximity of sources. Even if they could find a vendor, the deliveries were almost never on time. There was a desperate need for a solution. This is where Amazon Business appeared as a ray of hope. At first, Vivan was not sure about the idea of buying from an online store for his business, but Amazon Business did not take much time to win the trust. The deliveries were quick and a few clicks away, even though he was far away in Alibaug. Also, it delivered everything from large machinery to small and simple cleaning and sanitation materials. It all came as a surprise and a sigh of relief. Now, all that Vivan had to do was to focus on his amazing business.
This story is a simple explanation of how far you can reach with Amazon Business. You will not just turn your dreams into reality but also help others to fulfill theirs. You will be working for a larger audience and a bigger motive than you might be thinking so far. Now, all this must have drawn your interest in Amazon Business. The next 7 minutes of reading will tell you everything about Amazon Business. Starting with the basics, what is Amazon Business?
While Amazon.com was growing in the B2C segment, Amazon launched its B2B segment for sellers as Amazon Business. Since then, the growth has not taken a pause. It reached $35 billion in annualized sales in 2023. It has more than 6 million customers who trust Amazon Business for their business needs. It is still making developments on a daily basis to present best-in-class services to its customers. Amazon Business has allowed businesses to have a constant supply of their needs. Also, it has streamlined the process of bulk purchases.
Although Amazon Business doesn’t restrict the entry of any kind of business, and any business can benefit from the same, here are some businesses that can excel using this platform.
Even if you are not a part of any of the above industries, you can still join Amazon Business. Just make sure that all sellers on the business wing of Amazon have to maintain the following:
Also, providing the following with your order is a compulsion:
However, these can be maintained using Amazon MCF by WebBee. It will allow you to get your orders delivered with Amazon MCF/FBA, so you will not have to bear the burden of picking, packing, and shipping. The entire delivery process will be carried out by Amazon’s vast fulfillment network.
Now, you would want to know the features of Amazon Business. Here is a set of tools and features offered by Amazon Business for your business to perform well.
Amazon Business allows the listing of different prices for Amazon Business members and non-Amazon Business members. While setting up the price list, you have to keep in mind that Amazon business members should be quoted less than non-Amazon Business members. This will allow you to build and be a part of the Amazon Business community.
Using Quantity discounts, you can quote discounts on your products’ bulk purchases. You can offer five-tier discounts to induce bulk purchases from the customer. Hence, the seller does not have to quote custom quotes for every business, saving time when dealing with other tasks. This feature still gives you a window to make customized quotations for companies who wish to order more than your average order size. So, you are not completely bound to those prices.
Data and reports are requirements of every business. They are utilized for analysis, which can be used to forecast future growth and challenges. Now, sourcing the accurate numbers can become a bit of a task, but not with Amazon Business. It gives you:
Using a business profile, Amazon Business sellers can create brand awareness and trust amongst B2B buyers. You can share details like:
Also, the buyers can be interested in:
With enhanced product content, shopping becomes easier for buyers looking for products for their business. You can share:
Amazon Business provides you with a central B2B dashboard that allows you to review custom quote requests where the buyer lists the amount required. Sellers can reply to the request with a price (you may customize the discounts according to the size of the order).
Adding certain certifications can add to the credibility of your brand and product. Amazon Business allows you to add certifications to your profile like:
By now, you must have got your answer to the question of whether Amazon Business is worth it. This is a great way to widen the scope of your B2B business. It gives your business the next level of visibility and scope of scalability. You need not stick to the limited buyers you already have; rather, you can reach as many people and places as possible. Above all, you can reach people, and businesses grow with your business.
Also, you can integrate your Amazon Business with other online sales channels to see better results and grow sales. Handling all these together will not be an issue because MapMyChannel will help you integrate all these by bringing them to a centralized dashboard. With MapMyChannel, you can list products, check inventory, track orders, deliver, etc. This is your sign to take your B2B business to the next level!
