Amazon Launches New AI Feature "Interests" for Shoppers

Artificial Intelligence is expanding to new dimensions every single day. Its entry into e-commerce is an old story, but there is a new chapter to it. Amazon recently launched a feature that comes with the power of AI. This feature is going to be the shopping buddy of Amazon shoppers. This is for shoppers who are always trying to keep up with the trends or looking for products that match their aesthetics. This is for those who want to get the best and the most affordable price. It is currently available for shoppers in just a part of the US. It works like ChatGPT, where you put up a prompt and receive just what you want without endless scrolling.

Interests: Amazon’s New AI tool  

"Interests" is the latest AI tool of Amazon that gives shoppers a personal assistant for shopping. Customers just have to give prompts in layman's language to get the exact deals that they want. E.g. shopper can search ‘Workout fits in vibrant colours in affordable prices’ or ‘Pretty prints dresses in shades of pink on white base’. Amazon’s AI tool, Interests, will break it down in such a way that the customers get exactly what they are looking for.

Amazon AI-powered ‘Interests’ uses Large Language models (LLMs) to break down the prompts into queries so that the search engine can process them and provide the required results. To make it more transparent, let's look at a prompt, ‘I want sports shoes in black colour under 2000, for daily wear, I prefer renowned brands’. Now, Interests will break down this prompt in such a way that the search engine will understand the categories and features like ‘Sports Shoes’, ‘Black Colour’, ‘Price Range - 2000', and ‘Popular Brands'. Amazon AI- tool will recommend products matching these fields.

How Does Amazon’s New AI Feature Make a Difference?   

AI makes a wave everywhere it goes. It is determined to make an impact here as well. The effects will be there for both sellers and shoppers. Let’s discuss how:

Shopper  

Shoppers are definitely going to be benefited with this Amazon shopping feature. They can make more defined search for better search results."Interests" make the Amazon store search faster and smarter since the shoppers dont have to go through the endless list of products. The AI tool guides the customers through the list and provide a hyper personalized recommendations list. It improves confidence of those who might be unsure of what to purchase.   

Sellers  

Opportunities 

• ‍Better Conversion Rates: The prompts submitted to Interests is designed in a way that it takes the customers directly to the most relevant products. Hence, if sellers have listed the products with the right words, they can crack higher conversion rates.

Challenges 

• ‍More Competition: Competition increases for sellers since the AI-powered tool generally supports some particular products. The sellers who just joined the platform might face issues with establishing themselves. Hence, gaining visibility amongst the already established sellers would be much more difficult. ‍
• Need for better Optimization: As AI enters the game, the requirement of optimization will increase as the AI would give value to the products with better engagement, reviews and other metrics. Only better optimization will give sellers better conversion and sales. ‍

Tips to Rule Amazon "Interests" AI Feature

There are roadblocks on the way but they can definitely be sidelined. Here are some tips which will help the sellers to overcome the challenges:

1. Know Your Audience

Knowing its audience is very important for the seller. It can help the seller in not just making a product that they would like but also in using the right words to list the same so that the AI can detect it. If the audience is Gen Z, the latest slang will help a lot more to get into the recommendation rather than using the traditional language.

2. Keyword Optimization    

As mentioned earlier,  keyword optimization holds a lot of importance when it comes to AI search results. Using the right words can get the product into the recommendations and help improve the conversion rate. Also, High quality images and AI friendly text will be a great help here.

3. Stay Up to date with Latest Trends

Latest trends have greater chances of getting into the top positions of the recommendations since customers tend to search for the latest products trending in the market. So, regular updates of the listing and even products can scale your business with the help of Amazon's AI.

How Can You Benefit from This?  

Now, all that you need to know is how to use it. It is a straightforward procedure through which you can get yourself the best shopping buddy which will exactly know your needs. Here's the process:

• Open the Interests tab from 'Me' tab on the Amazon Application.
• Create your Interests page by clicking on 'Get Started' button.
• Enter the prompt or the detailed description of what you are looking for
• Now, Interests will do the work and recommend you the exact products that you require.
• Customers can also keep on updating their interests by editing the same from Interests Page.

The Ultimate AI Powered Shopping Buddy    

"Interests" is the ultimate AI-powered shopping buddy for customers searching their daily needs and trends on Amazon. It can also give sellers an edge who wish to scale their business, if they are able to follow the above mentioned tips well. Also, if the seller is willing to improve the overall sales, they would be able to  the same by integrating their Amazon account with other sales channel which will provide the same product as per the convenience and trust of the customer. To integrate these sales channels, sellers can use MapMyChannel integration software which will take care of everything from product listing, inventory management, order management to the final fulfillment and tracking. It will bring all the sales channels together on one centralized dashboard for simpler management.  

For further details and any query related to the features and functionalities MapMyChannel offers contact us at info@mapmychannel.com

However, you can directly reach out to us by Contact Us or Book A Demo.