How Integration of Amazon and TikTok Shop Boost Sales?

Picture this: Thousands of creators going live, showcasing products, answering questions in real-time, and—boom!—Shoppers click ‘Buy Now’ without hesitation. This wasn’t just any shopping spree; during the 2024 Black Friday season, TikTok Shop pulled in over $100 million in U.S. sales through more than 30,000 live-selling sessions. This is the power of social commerce! Now imagine what if this wider reach of the audience is coupled with the wider logistics reach of Amazon! What a powerful combination that would be! Sounds interesting?  So, let's dive into this strategic synergy of TikTok Shop and Amazon and see how it channelizes the sales and growth of eCommerce sellers. 

TikTok Shop: Channelizing the Social Commerce

TikTok has seen the highest hike in the download percentage among all the social media applications. It has over 2 billion downloads so far. One of the most important reasons why TikTok Shop is so popular and drives such huge traffic is because of the demographics. Yes! Talking about TikTok is incomplete without considering GenZ. 

• GenZ make up around 25% of the total world population 
• 60% of the total TikTok users are GenZ
• GenZ’s spending power is growing so fast that it is expected to reach USD 2.7 trillion.

Even if you widen the scope of the demographics, TikTok has seen a considerable increase in its usage in different age groups. The fact that a person spends 53.8 minutes per day on TikTok is self-explanatory. Also, it has seen an exponential rise to $11 Billion in consumer spending. 

Hence, TikTok is certainly a profitable sales channel that has the potential to boost sales. 

The Great Amazon MCF: Reach the Last Mile Efficiently 

Amazon MCF needs no introduction to the world of eCommerce. It is the largest fulfillment channel that helps eCommerce sellers fulfill their orders efficiently through various sales channels. Let us look at the amazing features of Amazon that make the best choice for order fulfillment. 

• Amazon MCF has an outstanding delivery performance. With deliveries done seven days a week and an on-time delivery rate of over 97%, you can wow your consumers.

• It is the fastest fulfillment in the world as the sellers can deliver goods in as little as two days.

• Optimization of inventory becomes quite easy with Amazon MCF. It reduces expenses and streamlines operations by combining your inventory into a single pool that can be utilized across all sales channels.

• Sellers do not have to worry about excellent client service. They can easily gain the trust of customers by providing real-time order tracking and a 99.8%* rate of undamaged product delivery. 

• The magic of automated fulfillment processes can be utilized with cutting-edge eCommerce connectors that seamlessly integrate MCF with your back-end systems.

• At no extra expense to you, your orders will be shipped automatically in unbranded packaging.

Sparking Synergy of TikTok Shop and Amazon MCF Integration

Now that you have seen the individual strengths of both TikTok Shop and Amazon MCF, let us shift our focus to the benefits the combination of these two powerful platforms brings for e-commerce sellers.

• ‍Automated Order Processing: When a customer places an order on TikTok Shop, the integration will automatically create a fulfillment order in Amazon MCF. 

• Easy Inventory Synchronization: It becomes quite easy to prevent overselling and stockouts with Amazon MCF and TikTok Shop integration as inventory levels are automatically synchronized between the two platforms. 

• Leverage Amazon's Logistics Network: Amazon handles the entire logistics part of the order made from TikTok Shop very efficiently. Hence, sellers can focus on other aspects of their eCommerce business. 

• Swift Shipping with Reliability: Amazon MCF is the fastest fulfillment channel that helps to deliver the order on time. As timely delivery is the prime criterion for the customers to judge the fulfillment services, fast and reliable shipping becomes important. 

• Reduced Operational Costs: Fulfillment can be very chaotic if it is done manually. Hence, outsourcing fulfillment to Amazon can reduce operational costs to a great extent. 

• Enhanced Customer Experience: When the customer gets the order faster, and all his queries are answered promptly, it enhances customer satisfaction. 

• Scalability and Growth: Amazon MCF can handle large order volumes and seasonal spikes so that sellers can scale their business without worrying about fulfillment challenges. 

• Real-time Tracking: Customers are always curious to track each update of their order which sellers can provide only if they integrate. Hence, when sellers connect the TikTok Shop with Amazon MCF, they can track the status of their orders in real time. They can provide these updates to customers that improve customer satisfaction. 

How to Integrate TikTok Shop with Amazon MCF using MapMyChannel? 

If you are excited to connect TikTok Shop with Amazon MCF and maximize your selling potential, you would need an integration tool. MapMyChannel is here to help you in the integration journey. It provides all the benefits that help you scale eCommerce business. Now, let us see how you can integrate TikTok Shop and MCF with MapMyChannel. 

Step 1: Sign Up on the Portal 

Go to MapMyChannel Dashboard and fill in the Sign Up form with all the details. 

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Step 2: Connect Your Sales Channel 

Connect the Sales Channel by selecting “TikTok”

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Step 3: Complete Installation 

You will be redirected to the Tiktok Seller Central and required to install the application. 

Click on Confirm to install.

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Step 4: Connect Fulfillment Channel Partner 

Connect with a fulfillment partner by choosing “Amazon”. 

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Step 5: Fill in the Form 

After selecting Amazon MCF, you will have to provide your Account Name and Location. Fill in the details and click on Next. 

Step 6: Amazon Seller Central 

Now, you will be automatically redirected to the portal of Amazon Seller Central. Click on Continue after filling in the registered email or phone number. 

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Step 7: Manage the Synchronization

Now, synchronize orders, inventory, price, and tracking on both TikTok Shop and Amazon MCF as per your requirements. 

Congratulations! Your TikTok Shop is now integrated with Amazon MCF. 

Make the Best of TikTok Shop Amazon MCF Integration 

Both TikTok Shop and Amazon MCF are strong platforms that ease the eCommerce journey of sellers and exponentially boost sales. TikTok is a rapidly growing sales channel that promises more sales opportunities and Amazon MCF will continue reaching more customers to deliver orders fast. 

MapMyChannel helps the sellers to make the best of both these platforms. It integrates multiple channels other than TikTok. So you can easily expand your eCommerce territory to channels like BigCommerce, Shopify, eBay, Walmart or even Etsy. If you have any questions related to TikTok Amazon Integration or even other eCommerce-related issues, MapMyChannel is here to help.