Every artist and art piece deserves its admirer. Art Galleries bring together artists, art, and their admirers. But putting up crafts, paintings, and other artistic handmade goods in these high-profile galleries can be unreasonable in terms of both effort and cost. Even after making the effort and bearing the cost, the audience is a handful. Turning that audience into customers becomes another task. Putting all these together, Art Galleries don’t look feasible.
How about a virtual art gallery where you display your unique pieces with attractive descriptions and a price that you deserve? Also, its reach is as immense as that of the internet. It is like a WIN-WIN where you eliminate all your problems in a single place. Now, all you need to do is to find such an online marketplace. The next 5 minutes of reading will tell you about one such marketplace. Not just that, you are going to find easy-peasy tricks to soar your sales and spread your art. First things first, the marketplace:
Etsy is an online marketplace for art, handmade goods, crafts, and paintings. You can list your creation on this platform for 96 million active buyers who can be your customers. It also allows you to customize your product listing and display to be as creative as you want. Etsy is making diligent efforts to widen its reach and popularity, which in turn will help sellers get more customers. With around 9.5 million active sellers and 95.5 million products live on the platform, the competition can be daunting. But with these tips, it will be rather simple to beat the competition. Watch out!
Selling on Etsy can become problematic, given the number of sellers and the huge range of products listed on the platform. Also, you are an ARTIST; you shouldn't be burdened with sales and marketing strategies. You should just focus on your talent and its presentation. Just follow these easy tips for better sales:
Social media is a great weapon to cut through the cut throat competition of Etsy marketplace. Social Media can help you reach lovers of your art through different pages and trends. Once you reach the right people and make them your followers, you can bring them to your Etsy store and turn them into customers.
Also, you can use the social media images, social handles in the listing images to connect your customers on social media to build a strong consumer base. You can ask customers to share the product images on their social handles with your social media handles in exchange for discount coupons. So, the customer makes a purchase again to use that coupon and also share the product with their friends.
Etsy is one such marketplace where the customers come for creativity and thoughtful art creations. A true artist can create them for the right price. Also, your products must be great on their own but a little bit of customization will give them a personal touch that is loved by all. Who doesn't like something custom made just for them! Also make sure to add your hint to it so that customers come back to you for more.
Reviews are very important for your sales and business growth. Reviews are going to help you connect to your customers and understand their needs more closely. Hence you will be able to make changes according to the requirements and demand. Other than that, feedback on Etsy stores will make your product more trustworthy since every buyer looks for a testimonial. These reviews will also give your products credibility.
People like experiences, personalization, and gestures from businesses rather than a monotonous blank box delivery wrapped in tapes devoid of emotions. As a seller, try to create a memorable unboxing experience so that you are remembered. Doing that is not very difficult. You just need to add a few things and minus a few, like:
This will help them to remember you for the next purchase.
Product listing should be smart and impressive since it is the first mode of communication to the customers. It helps to market the product if done thoughtfully. There are simple things that need to be taken care of during the listing of the product:
When your customer is finally ready to buy your product, shipping free shouldn’t be a hurdle in their way, so make it FREE. Once they have placed an order, they will eagerly wait for the delivery. So you need to choose a very efficient delivery partner who is a master at its work. For that, you should trust only on the renowned names like Amazon. Actually, you should use Amazon’s delivery channel while listing your product on Etsy. You can use MapMyChannel to integrate etsy with Amazon for order fulfillment and inventory management so that delivery is as fast as 2 days with the help of Amazon’s trusted network. Also Amazon is responsible for all the picking, packing and delivery.
In the end, it all comes down to money. With endless products in your competition, your prices need to meet the market standards while making sure that you are making a profit. Cut down on costs where possible and keep your selling targeted so that pricing becomes easier because you would know how much your customer is willing to pay. Also, the price should not be lowered too much in comparison, or customers might be suspicious of the quality and lose trust.
Etsy makes an effort to promote certain brands and products on-site on being sponsored. This can be a fruitful investment as this will push your product upwards for buyers to notice. Also, certain rows are booked for sponsored products, your products can get a space there. Off-site promotion of Etsy can help your Brand get public attention and trust.
Keeping all your eggs in one basket can never be a good idea, so selling on multiple channels is your way out. As an entrepreneur, you should list your product on multiple ecommerce platforms to reach a wider audience and diversify the risk of going out of sale. In this case, the most common fear is managing all these platforms together. That also has a solution. MapMyChannel is one such application that will help you integrate all your different e-commerce platforms on a single platform with a centralized dashboard that allows you to manage orders, delivery, inventory, etc. It also gives you data insights on your sales to channel your strategy in the right direction.
Selling on Etsy can be tough because of the competition, but you can beat the competition to ace the game of online selling. Also, depending on Etsy solely can be harmful to your business, so diversify your risk by listing on different marketplaces and online stores. While marketing and advertising seem overwhelming, they can be simplified by breaking down tasks into simple steps and taking them all one by one. Apart from this, you need the right tools and applications like MapMyChannel as your helping hand, which takes care of day-to-day tasks like delivery, inventory management, order fulfillment, bundle making, product listing etc. Do not forget that getting help from the right place is always the right thing to do for yourself. Simply follow these tips and see the transformation for yourself and your business.
