Every business that starts small can become HUGE! and not just big with the right strategy and guidance. Especially in today's super-connected world, it becomes a lot simpler. There are programs like Amazon Global Selling which can help your business grow in the international market. It is your key to unlocking the potential for growth in international marketplaces. Expand your business in different marketplaces across the globe in North America, Europe, Asia or beyond. With Amazon's trusted platform and logistics, it becomes convenient for a merchant to sell their products online in all the diverse marketplaces with Amazon's existence. Before we jump into Amazon's features and offerings for its sellers, let's know what you need to do as a seller.
Sellers must conduct a market study before entering the market since it lays the foundation for successful future transactions. Know the region, demand, competitor, pricing and audience you wish to target so that you can frame the strategy accordingly. Market behaviors keep changing, but studying them makes it easier to predict and adapt.
Every nation and market has its own set of rules and regulations for export and import that need to be followed. Studying them is equally important for the seller as they affect product pricing, packaging, labelling, taxation, etc. They act as variables which lead to changes in strategy and product.
Once you are done with the study, determine the price of your product. It should be competent enough to make a profit considering all the factors like taxes, logistics, freight, and packaging. Knowing the competitors is also very important since your product is competing with others, so your product should justify the price.
Though this is only possible after the sale is done, it is crucial that customers are served even after purchase. Customer Service not only creates goodwill for you but also drives loyalty from customers. Also, with positive reviews, other customers are driven towards your product.
Here is a small story of how Jakob Ruckhaber, Co-Founder & CEO of PurrPalazzo, expanded his business to the USA while sitting in Germany.
“His e-commerce journey began in 2019 in Germany when his close friend introduced him to Amazon's incredible potential. From the outset, he was captivated by the opportunities Amazon presented. Also, its global setup and the ease of expanding the products to a worldwide audience. He started by researching and scouting suppliers who could help him turn his vision into reality. In 2024, He not only built successful brands of his own on Amazon but also helped numerous other brands establish themselves on this platform. His passion for e-commerce, combined with a strategic approach to product sourcing and brand development, has been the cornerstone of his success.”
This is the most crucial part of e-commerce business. Based on this, your e-commerce business can take leaps forward since customers nowadays expect the fastest deliveries and constantly want to know updates on the parcel. With Amazon's trusted delivery service, it becomes easy to keep customers updated and fulfil orders on time.
Geography should not be the limit to your business. Your product should reach every possible person who wants to buy it. With Amazon international shipping, it is easy and accurate. Let your business reach 220+ countries and 200 million buyers.
Documentation is the biggest headache when it comes to sales across borders. With Amazon Global Shipping, you just need an IEC (Importer Exporter Code) and an AD (Authorised Dealer) code. Just that, and you will be selling with more than 1 lakh sellers.
Running an international business is no butterwalk; there are hurdles all the way. Crossing those hurdles becomes easier with a dedicated assistant. Amazon provides you with one to give quick resolutions so that your success is not stuck anywhere.
Managing orders for different regions across the globe can become tough, especially for small businesses that do not have a lot of people working dedicatedly towards different segments. For you, Amazon works to help you with order management for automated workflow.
In case of any damage or a lost shipment, you are liable for compensation from Amazon. In such a case, there are multiple implications that a business has to face. Amazon shipping understands that and provides Insurance for Cargo.
Amazon’s Global Shipping can be easily integrated with other e-commerce platforms with the help of MapMyChannel. This will allow e-commerce order management and multi-channel order fulfillment with multi-channel integration. It also takes care of inventory management and order fulfillment partners on diverse platforms all in one place. So you don't have to worry about the different channels and their respective orders and fulfillment.
The process of selling your products internationally with the Amazon store is pretty simple. Here’s a step-wise breakdown:
Now, there is nothing left to learn but to act upon the information you gathered in the past 8 minutes. Go ahead and build an international business.
MapMyChannel is your ultimate partner in simplifying these complexities, providing an intuitive platform that helps streamline global order fulfillment. Take the hassle out of global shipping and focus on growing your business.
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