Unlocking Growth: How Ecommerce Marketplace Integration Overcomes Barriers

Unlocking Growth: How Ecommerce Marketplace Integration Overcomes Barriers

You must be facing different problems with your online business if you have come searching. To make it easier for you, let’s break them down. Here is a list of the problems being faced by you: 

  • There is a cut-throat competition which is challenging to beat.
  • The customer expectations are increasing, which is difficult to meet 
  • Logistics management is becoming a daily headache  
  • Regular returns and refunds are frustrating for you 
  • The conversion rates are dropping, and customer retention seems impossible 
  • Increasing sales has gone out of scope
  • Providing customer service is just too much 
  • Visibility is so limited that your business is getting lost 

If you relate to just four points of the above-mentioned list, then there is a serious problem. You are in a loop where one thing leads to another, and there is just a dead end. But this blog is just the right piece of advice that can bring you and your business out of this horrible loop.

Discover the Ultimate Solution For Ecommerce Business

The following 6 minutes of reading will not just give you a solution to your problem but also explain how you can implement everything in a breeze. Before jumping into a solution, try to understand a scenario where a salaried employee keeps all his salary, savings, and investments in one bank account with Bank A. All his money is with Bank A. Now, there is another salaried employee who keeps his salary in one account with Bank A, savings with Bank B, and investments with  Bank C. His money is with different banks rather than just one. Banks A, B, and C must be good with something that specifically provides certain benefits to their account holders. None of them can give benefits that fit all the needs of their account holders. Also, any of them can face a downfall or issues with operations at one point, but not all will go down. 

If Bank A goes bankrupt, the first person will lose all his money; on the other hand, the employee who puts his money in different accounts in different banks will not lose everything he has. Also, he will get benefits offered by all three banks, as he is in a win-win situation. Similar is the case with eCommerce businesses; putting all your products on just one platform has its limitations, which lead to the above-listed problems. Hence, eCommerce Marketplace Integration is your highway to cross all the obstacles along the way. Let’s discuss it in detail, starting with the basics. 

eCommerce Marketplace Integration

Ecommerce marketplace integration refers to bringing together different ecommerce platforms in one place. It works as a connecting dot between different selling platforms for easier management of online businesses. It helps to unify data from different sources in a single centralized place. 

For example, MapMyChannel helps integrate different marketplaces over a centralized dashboard. With its versatile features, you can list products, check inventory, update orders, track delivery, get data, etc. Hence, you will be able to make smart moves towards growth. 

What Can eCommerce Marketplace Integration Do for You? 

Benefits of eCommerce Marketplace Integration

With eCommerce Marketplace Integration, you can actually bring your business out of the loop of failure and push it towards growth. Here are a few reasons why you absolutely need eCommerce Marketplace Integration: 

1. Increased Accuracy 

With integration, the chances of mistakes go as low as none. It is all automated, without any kind of manual intervention, leading to more accurate data. This helps in giving better service to customers, which otherwise can be a daunting task. 

2. Better Inventory Management 

As crucial as inventory management is, managing it becomes even more difficult without the right help. With integration, this becomes much easier due to real-time inventory tracking by the software, which gives accurate data. Inventory management helps you to give better information to customers and also allows you to stock up at the right time to avoid going ‘out of stock.’ 

3. Better Order Fulfillment

Fulfilling orders, tracking their return, and refunds can pile up as a load for a seller. Failure of any leads to unsatisfied customers. Also, the order fulfillment system should be efficient enough to provide the customers with real-time tracking. Giving all these details bulbs trust amongst customers, leading to a better consumer base. 

4. Better Sales 

Listing on different platforms gives you a wider scope of audience and benefits of different sales platforms. Apart from this, it cuts across the competition, leading to better sales. While the management of all the sales platforms is just sourced through a single dashboard, your business takes off on auto-pilot.       

5. Better Marketing Efforts 

While other things like listing, inventory, fulfillment, delivery, etc, are sorted, you are left with time to brainstorm on marketing and advertising strategies. These can also help you reach far-off places and build a stronghold in your current market since marketing is all about establishing a strong name in the market. 

6. Better Search Engine Optimization 

While you sell across different channels, the ranking on each platform gets better due to better use of SEO tools and integration. Also, the reviews and ranking by the customers add to the ranking of your products. Multichannel integration gives sellers a chance to change and optimize their descriptions according to search engines. 

7. Management of Products uploaded in Bulk 

Listing and managing bulk products can be difficult if you don't have the right kind of support. With marketplace integration, sellers can simply upload all their products in different marketplaces with just one click through a centralized platform. This saves time and effort. Also, the sellers get to be intelligent and SEO-sensitive while putting up their products for sale. 

How MapMyChannel Meets Your Business Needs

MapMyChannel can be your go-to application for ecommerce marketplace integrations. MapMyChannel can simplify integration and automate the listing, order fulfillment, delivery process etc. Here’s how it can contribute to the growth of business: 

  • Product Listing:  Product listing is automated by MapMyChannel hence no repetitive listing and uploading needs to be done. 
  • 3PL Support:  It also supports third party logistics helping sellers to integrate their sales channels with 3PL partners for order management. 
  • Hold Orders: This feature will allow sellers to hold orders for a specified period of time so that customers can make alterations if needed. 
  • Inventory Management: Inventory can be a bit tricky to manage. Avoiding overselling and underselling is a task in itself. MapMyChannel will allow managing inventory in a way that sellers no longer have to encounter such issues.  

The Bottom Line

Ecommerce Marketplace Integration can give your online business much-needed exposure and boost. Also, it gives you access to untapped markets, which can improve your customer base to the next level. Applications like MapMyChannel come with experts who can help you better understand the needs of your business. So, you will get all the features of e-commerce marketplace integration along with expert advice. 

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