Walmart Fulfillment Services: Fulfillment Strategies for Online Merchants

Walmart as a marketplace has attracted hundreds of sellers over the years despite its stringent entry procedure. It is because of the wide consumer base offered by the Walmart Marketplace that too in different parts of the globe. But as the seller finally passes through that tedious process and starts getting orders, fulfillment becomes a concern. As a permanent and the ultimate solution to this concern Walmart Fulfillment Services (WFS) was launched. It is now competing with Amazon FBA in the 3PL service providers' market. This blog will discuss details about Walmart Fulfillment Service along with its benefits and draw comparison between Fulfillment by Walmart & Amazon FBA.

Defining Walmart Fulfillment Services  

Walmart Fulfillment Service is a fulfillment partner for Walmart sellers selling on the marketplace. It takes the complete fulfillment responsibility from storage to final delivery. It allows the sellers to leverage expert handling and superior technology in much less cost that they would have to incur on their own. It gives sellers 50% GMV growth on an average as the products tend to get labels - 'Fulfilled by Walmart' and '2-Day Shipping'. In addition to this, the seller gets personalized seller support which solves their issue anytime they are stuck. To sum it up, it acts like a resource dedicated to the growth of the business.

How Does Walmart Fulfillment Services Work?  

To understand the working of Walmart order fulfillment service, seller must first understand that they need to be a Walmart marketplace seller to begin with the Walmart fulfillment automation. Also, the seller has to apply to the WFS program to get started. Now, for a Walmart seller it is very important to know how to apply for the program but before that they must know the pre-requisites of applying into the program. Here is the list:

1. Business owner has to be an existing Walmart Marketplace Seller to be able to apply for WFS.
2. Goods ought to be shipped from within the US.
3. Products ought to be non-regulated or non-perishable.
4. The product should weigh no more than thirty pounds.
5. The products should not be bigger than 25 x 20 x 14 inches in size.

Now, lets discuss the application process step-by-step here:  

Step 1: Register in Seller Center and submit the WFS information. ‍

Step 2: Make new listings or change the products to listings that are fulfilled by Walmart.‍

Step 3: Seller has to deliver the stock to the Walmart fulfillment center designated to them.

Step 4: When an order is placed, WFS will store the products and get them ready for shipping.

Step 5: WFS will deliver the items, answer any questions from customers, and handle returns altogether.

Drawing Line between Walmart and Amazon's Fulfillment Service 

How Does Walmart Help as a Fulfillment Partner 

Walmart as a fulfillment partner helps the registered sellers on Walmart store in multiple ways. All of them cannot be described in a single sentence, hence here's a list:

1. Faster Shipping Service  

Sellers may impress their customers using WFS by offering expert shipping choices, such two-day delivery. This increases customer satisfaction while enabling customers to receive their items as per their schedule and requirement.

2. Better Search Visibility 

The products increase in Buy Box share and ranks on Walmart Marketplace, thanks to the Two Day Delivery tags that are given to WFS vendors. The products will be more visible and reach a wider audience as a result.

3. Customer Handling 

WFS oversees all questions, returns, and refunds in addition to providing customer service for sellers. Additionally, WFS customer service helps sellers to solve their issues that might act as a hurdle on their way.

4. Easy Access to Data and Analytics  

WFS gives the sellers easy-to-read dashboards with straightforward reporting capabilities for real time inventory tracking. This allows the sellers to have a clear view of the performance of their business.

5. Easy to Understand Pricing 

WFS provides vendors with an easy-to-understand pricing structure. The weight of the products determines the price, and sellers may easily determine the precise cost of a Walmart order. 

Know About Walmart fulfillment Center - The Heart of WFS  

Walmart Fulfillment Center is the heart of the entire Walmart ecommerce fulfillment system. It is the reason behind the accuracy and speed of the fulfillment service. The vast warehouses with advanced technology and logistics systems help with the inventory management, order processing and quick shipping facility across the United States. There are certain things that make these centers efficient. Here's the list:

1. Centralized Operations  

Every center is a hub that works as a storage for products, a processor for orders and an organizer for shipments. All these together streamlines the fulfillment process for Walmart order management.

2. Ideal Location 

Location plays an important role for fulfillment centers as it simplifies delivery. There are about 40 centers in different strategic locations across the entire nation that distributes the inventory such that it is cost-effective and easy for shipment.

3. Scalability 

They allow businesses to scale as these fulfillment centers can meet the demands of enterprises of all sizes because to their capacity to handle enormous volumes of items.

Opt for Easier Fulfillment with Walmart Fulfillment Services  

Walmart offers a great fulfillment partner to sellers selling on the Walmart online marketplace. It is not just a quick fix, it is actually a support system for sellers who wish to deliver their products to distant places in the United States. A simple 3PL integration with Walmart fulfillment services can help businesses with Multichannel ecommerce integration which can drive business from different sales channels. Also, Walmart marketplace integration with e-commerce multi-channel selling can accelerate the growth of the business.