White Label Fulfillment: The Smart Way to Streamline Your Business

Want to set up a brand, but the manufacturing is taking a toll on you? Want to venture into ecommerce but do not know where to start from? Well! You are not required to worry anymore. White label fulfillment can fulfill your dreams of building a brand. You can do both inventory management and order management with white label order fulfillment. Let us navigate the alleys of white label fulfillment and see how it helps you scale the business without the burden of managing manufacturing and logistics. 

What is White Label Fulfillment?  

White label fulfillment or white labelling is a type of fulfillment that includes the manufacturing of the product. A third-party company does this on behalf of a business organization. So, let us say if you have a fantastic idea for a product but do not want to indulge in the manufacturing and the logistics, you can opt for white label solutions for order fulfillment. The white label model frees you from any hustle related to order fulfillment. The white label fulfillment process includes everything from manufacturing to marketing and distribution for order fulfillment. 

Difference Between White Label Fulfillment and 3PL 

Often, people confuse White Label Fulfillment with 3PL. However, there are significant differences one needs to understand. 

• The White Label Fulfillment does everything from scratch. So a company that offers white label fulfillment service, provides all the services like manufacturing, branding, inventory management, order management, and order fulfillment. 
• The third-party logistics company, commonly called 3PL, takes care of only the logistics part like order fulfillment through inventory and order management. 

White Label Fulfillment Service - Manufacturing + Shipping (Picking, Packing, Delivering) 

3PL Fulfillment Service - Warehouse + Shipping

Difference Between White Label Fulfillment Service and Private Label Fulfillment Service

Understanding the difference between White Labelling and Private Labelling is essential. They both have different numbers of businesses to cater to. 

• White Labelling - Produce the same items on a large scale for multiple companies.  
• ‍Private Labelling - Caters to only one brand, so it is a better option if you want more control and customization. 

However, if you do not hold expertise in manufacturing, and your goal is to mass produce the product with precision, white labelling should be your choice.  

The Magical Benefits of White Label Fulfillment Service 

We have discussed many use cases of white label fulfillment service and how it differs from 3PL and Private Labelling. 

Now, we will discuss the advantages of White Label Service in detail: 

1. Easy to Venture in New Markets

If you want to explore an entirely new market, white label solutions will be a practical choice for you. It is because the label business offers expertise in manufacturing the product. So you can utilize this experience and focus on creating awareness about the product. 

2. Retain Brand Consistency

One of the most essential features of White label fulfillment service is that it doesn't take away your brand's true identity. This generally happens in 3PL service. White label solutions utilize customized packaging and labeling that reflects your brand identity. 

3. Scalability and Flexibility

Every business wants to scale, so the resources must be capable of quickly adapting to fluctuating order volumes. White label order fulfillment offers operational flexibility without investing in in-house resources. 

4. Cost Efficiency

Because white label solutions are highly scalable and flexible, this quality makes them even relatively cost-efficient. Since you do not have to do inventory management or shipping, it reduces operational costs. 

5. Focus on Core Activities

Any product is not sold only because of its good quality. It requires a lot of marketing to make awareness among the masses. Today, marketing holds great importance in making the product hit. This is why white label fulfillment is a better option, as it takes care of the operations and reduces costs. Hence, you can use this saved time and amount on core business functions like product development and marketing. 

6. Expertise and Infrastructure

White label providers have specialized knowledge of a particular product because they do it for multiple companies. They also have a well-set infrastructure which is helpful in efficient order processing.

7. Wider Reach and Faster Delivery

As a new business, it is difficult to reach customers in a geographic location. More reach equates to more selling opportunities. But even if you have a wider reach but fail to deliver faster, it is a waste. White label order fulfillment service providers help you with wider reach and deliver faster. 

8. Risk Mitigation 

Since you outsource all the operations to expert white label providers, it lowers the risk at any stage.  

How to Choose the Right White Label Fulfillment Partner?

Here are some key points to remember if you want to opt for white label fulfillment services. 

1. Experience Matters

The primary reason why organizations choose white label fulfillment partners is because they seek expertise. So this has to be the primary criterion to choose white label providers. Opt for the one that is reliable and has positive customer feedback. You can ensure this by checking their reviews. 

2. The Perfect Match of Technology Integration

As a business, you must have an e-commerce website where you sell your products. Also, you might be using inventory management software or fulfillment software. If this is the case, then you must look for a white label provider that can easily integrate your existing system with its own. Otherwise, you would have to shift your entire system to a new technology, which could incur a lot of cost. 

3. All-in-One Services 

So, the fundamental reason to choose white label services is that you don't want to manage the operations. At the same time, you do not want to compromise with the branding. Hence, you must look out for providers that offer services like customized packaging for branding or returns management that align with your business needs.

4. Location and Coverage

Every business’s objective is to expand and reach more customers. Your products would cater to specific locations as well. Hence, look for white label fulfillment partners with warehouse locations closer to your target markets. This helps reduce both shipping time and costs. Therefore, you can provide faster services to your customers at the last moment. 

5. Cost Structure

The white label model is not universal. Every white label fulfillment service provider has a different cost structure. Since they offer many services, you must be cautious when selecting the package. Look out for differences in fee structure due to different services and choose wisely. 

Who Should Use White Label Fulfillment Service? 

1. E-Commerce Retailers 

White label products can be utilized by any industry or sector, mainly by large e-commerce retailers. If your business rapidly grows, you can switch to white label providers and outsource fulfillment. 

2. Subscription Box Services

The main USP of Subscription businesses is timely and precise deliveries. White label fulfillment ensures that all the services are delivered per the company's requirements. 

3. Small and Medium Enterprises (SMEs)

SMEs face tough competition with established companies in their domains because they have all the resources. However, white label providers already have these resources, which SMEs can utilize to expand their business. 

4. International Businesses 

Businesses that are looking for international expansion must rely on white label fulfillment services as they are experienced in cross-border logistics. 

Final Words 

Choosing a 3PL or white label ecommerce depends on the business requirements. But whatever you choose, ecommerce order fulfillment is essential. This becomes even more challenging when you sell on multichannel ecommerce platforms. You are required to have an efficient inventory control system for proper inventory management and smooth order management. MapMyChannel offers the best ecommerce order fulfillment through integration services for various multichannel ecommerce platforms.

If you have any questions related to ecommerce we are here to help you. Contact Us and we will get back to you to assist you! 

Happy Selling!